Nowadays, it is not enough for businesses to rely solely on high- traffic websites. You want visitors mem- bookmarking sites web you, subscribe via email business, and continue to buy your products. In other words, you need a marketing strategy that can increase your business conversions. However, many competing businesses compete for your customers’ attention. Then, how do you make your website stand out enough to drive business marketing conversions?

What is Conversion Marketing?

Conversion Marketing refers to tactics that encourage customers to take certain actions. In other words, you are trying to ‘convert’ someone who visits your website into a buyer for your business product or service.

In the context of Online Marketing and Digital Marketing, Conversion Marketing involves not only the act of a sales pitch but also the design and layout of the website and some special actions. For example, you could provide a special offer for those who ignore shopping carts while they are visiting your website.

A high conversion rate means increased business sales, fewer customers abandoning your business’s products, and a greater return on advertising investment. By converting potential customers, you no longer need to reach new prospects to generate the same volume of sales. Here are marketing strategies that can increase your business marketing conversions:

Apply Smart Pop-UpThere are several Smart Pop-Ups that have been shown to significantly increase your customer email list and increase your web ad conversion rates. Some of the most common types of pop-ups are delayed pop-ups, pushdown pop-ups, pushup pop-ups, exit-intent pop-ups, and sign-up forms:

• Delayed Pop-Ups – are Pop-Ups that appear when a visitor spends a few minutes visiting your business website.
• Pushdown and Pushup Pop-Ups – “ Pushdowns ” are Pop-Ups that appear at the top of the website. When a visitor clicks on the Pop-Up, the visitor will be taken to the related content at the bottom. While “ Pushup ” works the other way around.
• Entry Pop – up – This type of Pop-Up appears as soon as a new user visits your website. Remember that you have to be careful when using Entry Pop-Ups because if used without proper consideration, these types of pop-ups can cause conversions to drop, visitors will feel uncomfortable and lead to decreased revenue.
• Exit Intent Pop – up – This is a pop – up that appears when customers start leaving your website. These pop-ups can be used to get customers’ attention with special offers, promos, and last-minute discounts when visitors want to leave your website.
• Sign-Up Forms – These pop-ups are used to encourage visitors to subscribe and get free items such as e-books, trial software, and other special offers.

1. Create Attractive Video Content for Brand Promotion

Most consumers are buyers who focus on visual appearance. How many times have you seen a product you wanted online and then searched for it on YouTube? How many times have you been interested in buying a product because of the video you saw?

A one-minute video can tell a story and send a marketing message better than an entire web page filled with text. Combining video content and posting- ‘s blog can drastically improve the conversion rate of your business. 144{a1838ce4fa7d354967ff094531ffda59a669e991a533275523fe15ef39118963} of consumers will be more interested in adding products to shopping carts after watching video marketing content.

With just a few minutes of video, you can quickly explain the uses, features, benefits, and advantages of your product over your competitors’ products. Create a compelling video by making it authentic, informative, and engaging. You can also provide a little humor to make your marketing video look fresh. Apart from product features and benefits, you can also display customer testimonials on your videos.

2. Use interactive email content

Email remains a powerful tool for increasing conversions. 72{a1838ce4fa7d354967ff094531ffda59a669e991a533275523fe15ef39118963} of people prefer to get promotional content via email than social media. But with so many emails flooding into customers’ inboxes, how can you make your business email stand out? One way is to make your emails more engaging with interactive content.

People love quiz forms and you can take advantage of this by including the quiz in your business email. As feedback, you can provide a few special offers such as e-books or services from your business products or services that are trial.

You can also offer gifts and other incentives via email that are sent to your customers. This is where customers can get a limited or free offer discount code when they buy from your site. It allows you to grow your business through interactive email content marketing tips.

Marketing emails can also be used to increase customer satisfaction and engagement by including customer surveys and testimonials in the emails you send. While not everyone will be interested in filling out this type of survey form, if you can package the survey form in a fun and entertaining way, you can get valuable feedback that will allow you to provide customer satisfaction.

3. Launch the Software or Business Application

The number of smartphone users is expected to reach 2.87 billion by 2020. Meanwhile, in 2017 alone, more than 2 billion people conducted some form of e-commerce transactions through their respective smartphones. And interestingly, 78{a1838ce4fa7d354967ff094531ffda59a669e991a533275523fe15ef39118963} of them prefer to do it via the app or mobile app that is installed on the smartphone.

The Mobile App is easier to use than having to visit a website from a PC or laptop. And people who open your business application are usually more likely to be ready to buy your product – which leads to increased business conversions. But apart from that, you can also accommodate relevant suggestions based on info and testimonials provided by your customers in the application provider (generally on the PlayStore or AppStore). Through your business’s Mobile App, It allows you to send push notifications about products, promos, and other important information.

Once you know how to increase business sales through a Conversion Marketing strategy, it is hoped that your business can grow even more. Because this is the same as you are ‘technology literate’ by taking advantage of advances in information technology. The developing technology also penetrates in all aspects, including aspects of managing your business finances.

Make sure your business use a Lead Conversion Squared software that can help you to to improve digital marketing of your products, This software was developed to ensure that your product can reach many customers anytime and anywhere. For those of you who want to buy this software, you must read lcs2 reviews first